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Hospitality

Projects

Backlit gold 1 Hotel entrance sign set into a textured stone hotel facade

Every Detail of the Guest Journey, Considered

In hospitality, experience is the product. Every environmental detail shapes perception, reinforcing or diminishing the brand's promise from arrival to departure.

We design integrated signage systems, branded environments, environmental graphics, exterior branding, and experiential design elements that guide guests with clarity and create a cohesive, immersive brand experience throughout the entire journey.

For hotels, resorts, restaurants, and entertainment destinations, our work balances operational clarity with elevated brand expression, ensuring guests move intuitively through complex environments without friction or confusion.

At Fairmont, we design within a legacy of luxury, where every detail must meet established standards of refinement and consistency. At Soho House, the environment required restraint and culturally fluent graphics and signage that integrate seamlessly into a highly curated interior experience. At 1 Hotel, we translated a nature-driven brand philosophy into environmental elements rooted in materiality, warmth, and sustainability. At Westin Galleria - Dallas, we delivered a comprehensive system to support high-volume guest movement across a complex, multi-use property while maintaining a consistent, elevated brand presence.

Each project is tailored to the brand, the architecture, and the guest experience it is designed to support.

In hospitality, the environment is the experience and every detail plays a role in how that experience is remembered.

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1 Hotel - Austin

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Fairmont Austin

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Soho House

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Westin Galleria - Dallas

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Casamigos at Moody Center

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Summit Rock Golf Club

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FAQ

Questions we hear most

Answers from the team that designs, documents, fabricates, and installs the work.

Start a Project
Are your signs ADA compliant?

Yes. Every interior signage program we design meets the 2010 ADA Standards for Accessible Design — raised tactile characters, Grade 2 braille, non-glare finishes, adequate contrast between character and background, and correct mounting height and location at the latch side of the door.

Compliance is a design input for us, not a final check. Permanent room identification, restrooms, elevators, exits, and areas of refuge each carry their own requirements, and the expensive mistakes happen when signage is specified late in a project, against a deadline, by someone reading the standard for the first time. We review code during design and document it in the drawings you approve, so the package that reaches fabrication is already correct — including on projects where a local jurisdiction or inspector applies the standard more strictly than the federal baseline.

ADA rarely arrives on its own. It is usually one requirement inside a larger wayfinding or identification scope, and we design it as part of that system rather than as a separate line item.

Compliance & ADA
70
Do you work with our architect or interior designer?

Yes, and most of our projects run that way. Architects and interior designers set the intent for a space; we design the signage and graphics to belong to it, then take responsibility for what the drawings do not settle — engineering, code, mounting conditions, fabrication, and installation. On Moody Center, for example, we worked through multiple design iterations with Gensler to make high-concept sign proposals buildable without losing the design integrity the venue demanded.

Process & Timeline
120
How are exterior letters illuminated?

Almost always with LEDs, either behind a translucent face, from behind the letter as a halo against the wall, or both. Non-illuminated letters can be lit externally by the building's own fixtures. Illumination decides the letter construction, the depth, and the electrical coordination with the building, so it is settled in design — not added to a letter after it has been drawn.

Materials & Fabrication
340
Can parking garage graphics support the building's brand?

They should. For most visitors the garage is the first interior they see, and a well-designed level system — color, large-scale numerals, supergraphics on columns and walls — does double duty as orientation and as the first expression of the property's identity. It also has a practical benefit: people remember a color and a large numeral far better than a small sign, which means fewer lost cars and fewer calls to the front desk.

General
400
Can you work within a hotel brand's signage standards?

Yes. Flagged hotels arrive with brand standards manuals, and independent properties arrive with an identity that has to be built into the space. In both cases we design within the standard where it applies, extend it where it is silent — wayfinding, amenity identification, regulatory signage — and coordinate with the interior designer so the signage reads as part of the guest experience rather than as a requirement bolted onto it.

Process & Timeline
610
Do hotel room numbers need to be ADA compliant?

Yes. Guest room identification is permanent room signage under the ADA Standards, so it needs raised tactile characters, Grade 2 braille, proper contrast, and correct mounting at the latch side of the door. That is compatible with a distinctive design — material, form, and finish are open — as long as the tactile and braille requirements are met. We design the room sign as part of the brand and check the code in the same drawing.

Compliance & ADA
620
How does signage coordinate with interior design in hospitality?

Closely, and early. In hospitality the signage shares surfaces with millwork, wallcovering, art, and lighting, so we work from the interior designer's finish schedule and FF&E package, coordinate mounting with the trades, and build samples in the actual finishes. At 1 Hotel Austin within Waterline, 252 hotel room signs were designed to the interior's natural-materials palette rather than as a separate product.

Process & Timeline
630
Services
Placemaking & Experiential Art
Environmental Graphic Design
Donor Recognition Walls
Design Services
Branded Environments
Signage & Wayfinding
Sectors
Civic & Government
Workplace
Non-Profit
Education
Residential
Hospitality
Class AA Office
Healthcare & Wellness
Sports & Entertainment
Mixed Use & Retail
Case Studies
Waterline Austin
816 Congress
NVA
Moody Center
Contact
(512) 494-1466
info@buildingimagegroup.com
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